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\  Defining a tech strategy to support a growth target of 3x sales

A large manufacturer wanted to scale up their B2C operations to triple the revenue targets in 5 years. The scale of transformation required a unique human centric approach to win the hearts and minds of the breadth of the organisation.

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Opportunity

The challenge to us was simple. Help set up the transformation programme to deliver the Technology to support the aggressive growth ambition. To achieve the ambitious goal of tripling B2C sales within five years, the manufacturer needed to overhaul its technology infrastructure and processes. This transformation was not just a technical challenge but also a significant cultural shift, requiring alignment across all levels of the organization. The opportunity lay in leveraging this transformation to not only meet revenue targets but also to enhance operational efficiency, improve customer experience, and foster innovation across the business.

Approach

Our approach began with developing a compelling transformation narrative that connected the company’s growth objectives with the broader strategic vision. This narrative was crucial in gaining buy-in from the executive team and senior management. We facilitated workshops and consultations to ensure the “Why” behind the transformation was clearly understood and embraced. Recognizing the widespread impact on business functions, we appointed transformation champions within each vertical. These champions were tasked with advocating for the transformation, managing change communications, and ensuring that the initiative was effectively implemented across their respective areas.

The Outcome

1.

A transformation strategy with clearly defined programme initiatives.

2.

Built a high performing programme team to oversee the implementation of the transformation programmes.

3.

TCO and Budget sign off for the entirety of the programme.

"Discovery presentation was very informative, and I was impressed by the speed of the analysis. The output was instrumental for us to kick start the long overdue transformation of not only our systems but our people. Thanks to All3 we are now more digitally focussed and have a clear roadmap to achieve our strategic goals"

Chief Strategy Officer
Chief Information Officer

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