\ Increasing the exposure for a fantastic mission-based not-for-profit organisation
Reach Alternative Education is an organisation geared to help support young people in the Somerset area.
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The Reach "message" is so powerful, that we felt strongly that by opening and appealing to a wider audience would increase resources, donations & general awareness to increase the number of young people that get support. The potential impact of Reach Alternative Education extends far beyond the Somerset area, with the ability to transform the lives of countless young people facing challenges. By broadening the organization’s reach and enhancing its visibility, there was a significant opportunity to attract more community support. This expansion would not only bring in more donations and resources but also foster stronger partnerships with businesses and volunteers, ultimately enabling Reach to extend its services to a greater number of young people in need.
Approach
To capitalize on this opportunity, we initiated a series of strategic workshops with the leadership team, focusing on how to make it easier for individuals and organizations to get involved. By simplifying the pathways for engagement—whether through financial contributions, volunteer work, or offering professional services—we designed an inclusive model that appealed to a broader audience. This framework was translated into a user-friendly website, launched in the summer of 2023, which now serves as a central hub for all outreach efforts. The new site not only highlights the impactful work of Reach but also provides clear and accessible options for anyone eager to contribute to their mission.
The Outcome
1.
Set up a Reach C.I.C2.
Completed & implemented "how to help" journeys3.
Implementation of the "partnership programme""After many attempts we have finally begun our enterprise transformation programme. Your work has been a strong pillar that has helped to define our Transformation strategy and help us to move to the next stage."