\ Defining a tech strategy to support a growth target of 3x sales
A large manufacturer wanted to scale up their B2C operations to triple the revenue targets in 5 years. The scale of transformation required a unique human centric approach to win the hearts and minds of the breadth of the organisation.
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The challenge to us was simple. Help set up the transformation programme to deliver the Technology to support the aggressive growth ambition. To achieve the ambitious goal of tripling B2C sales within five years, the manufacturer needed to overhaul its technology infrastructure and processes. This transformation was not just a technical challenge but also a significant cultural shift, requiring alignment across all levels of the organization. The opportunity lay in leveraging this transformation to not only meet revenue targets but also to enhance operational efficiency, improve customer experience, and foster innovation across the business.
Approach
Our approach began with developing a compelling transformation narrative that connected the company’s growth objectives with the broader strategic vision. This narrative was crucial in gaining buy-in from the executive team and senior management. We facilitated workshops and consultations to ensure the “Why” behind the transformation was clearly understood and embraced. Recognizing the widespread impact on business functions, we appointed transformation champions within each vertical. These champions were tasked with advocating for the transformation, managing change communications, and ensuring that the initiative was effectively implemented across their respective areas.
The Outcome
1.
A transformation strategy with clearly defined programme initiatives.2.
Built a high performing programme team to oversee the implementation of the transformation programmes.3.
TCO and Budget sign off for the entirety of the programme."All3 have been incredible to work with. They cover great technical detail and share exactly what is needed in an easy to digest way - they make being a sponsor for the project so much. They have integrated well into the team, shared options to make quick decisions on and taken on feedback readily. I could not recommend working with them more if you want people who can integrate well into your business, you know will do what's best for you and flex when needed on top of a foundation of being great technically and great at identifying and surfacing options and opportunities. Chief Strategy Officer Elvie"